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© 2016 by Basics Underneath

A Little History... The Basics Story


In 1998, after returning to New Orleans from an inspirational trip to Paris, with no retail experience whatsoever, only a love of lingerie, we opened Basics Underneath Fine Lingerie on world famous Magazine Street.  Celebrating all that is beautiful and feminine, Basics Underneath was opened by women, for women. Early on we adopted this Mission statement:  At Basics Underneath, we believe every body is beautiful. 


For over 20 years, Basics Underneath has been living that mission...  always evolving our product assortment and responding to the needs of our customers. We are proud to be the shop where a woman (sometimes not so young!) gets her first professional bra fitting and a bride finds the perfect undergarments to wear on her special day.  Offering the same fit and style expertise in our swimwear and activewear offerings, Basics is a go to source for year-round fashion swim and athletic clothing.

At Basics, we know that a poorly fitting bra will ruin your day.  We know that there's power in the perfect panties.  We know the serenity of feeling beautiful from the inside out.  Understanding and validating each woman’s preferences in regard to physical comfort, coverage, sex appeal and fabric type is what makes Basics, Basics.  We're not just selling lingerie. Our secret is collaboration. 


An experience is the one thing you can't get online. So visit us and experience for yourself the best of Basics...


A few of our favorites...

Best selling LINGERIE brands include Natori, Chantelle, Wacoal, Simone Peréle, Marie Jo, Eberjey, Cosabella, Hanky Panky and Skin. Top SWIM brands include L* Space, La Blanca, Vitamin A, Robbin Piccone, Boys + Arrows, Seafolly, Melissa Odabash, Lenny Neimeyer, Maaji, and Jets.

Best ever WORKOUT gear includes Beyond Yoga, Vimmia, Alo Yoga, Hard Tail and more!

every body is beautiful

VISIT US on Magazine St.


5513/5515 Magazine Street

New Orleans, LA  70115

(504) 894-1000



Mon-Fri 10am - 6pm

Sat 10am - 5:30pm

Sunday Closed