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© 2016 by Basics Underneath

every body is beautiful



We traveled to Paris in the 1990's and were seduced.  Inspired by sophisticated shops filled with beautiful lingerie, we returned empowered and determined.  We opened BASICS UNDERNEATH FINE LINGERIE on historic Magazine Street in 1998.  Our customers appreciated the excellent customer service and the broad range of options we offered.  We are proud to be the shop where a young woman gets her first properly fitted bra and the bride finds the perfect undergarments to wear on her special day.

Recognizing that women want the same level of comfort and style at the pool and in the gym, we expanded and opened

BASICS SWIM & GYM. Now nestled next door to each other at 5513 and 5515 Magazine Street, with a wide-open doorway connecting the two, the BASICS shops offer an excellent mix of American and international lingerie, swimwear and activewear brands. Best selling LINGERIE brands include Natori, Chantelle, Wacoal, Simone Perele, Marie Jo, Eberjey, Cosabella, Hanky Panky and Skin.  Our top SWIM brands include L* Space, La Blanca, Vitamin A, Robbin Piccone, Boys + Arrows, Seafolly, Melissa Odabash, Lenny Neimeyer, Maaji, and Jets.

Alo Yoga, Hard Tail and more!

At Basics, we know that a poorly fitting bra will ruin your day.  We know that there's power in the perfect panties.  

We also appreciate that while internet shopping is convenient, some things should be selected with the help

of a seasoned professional and, of course, tried on.  Visit us and experience for yourself the best of Basics...



5513/5515 Magazine Street

New Orleans, LA  70115

(504) 894-1000



Mon-Fri 10am - 6pm

Sat 10am - 5:30pm

Sunday Closed